Social and Influencer > Websites & Microsites

SNEAKERPEDIA

SAPIENTNITRO, London / FOOT LOCKER / 2011

Awards:

Gold Cannes Lions
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Film

Overview

Credits

Overview

Translation

Sneakerpedia.com: A sneaker community powered by Foot Locker.Sneakerpedia is the world's largest sneaker archiving project and the first ever visual-wiki designed to connect sneaker fans with Foot Locker's ' enthusiasm 'beyond reason' for sneakers. It is a community space, not a market place - to allow fans to connect, share, discuss, follow and help shape future sneaker trends.Sneakerpedia's unique content format provides for an unrivalled user experience amongst the world of user-generated content.In the closed beta alone, Sneakerpedia has delivered over $1m worth of free PR coverage and reached more than 6.7m fans online.

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