Social and Influencer > Websites & Microsites
UNIQLO LUCKY LINE
DENTSU, Tokyo / UNIQLO / 2011
Awards:
Gold Cannes Lions
Overview
Credits
Overview
Translation
BRIEFTo set the mood for the next UNIQLO special sale and to lead people from the web to stores.SOLUTIONLet people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores.
RESULTThe world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.
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