Design > Communication Design
THE BEAUTIFUL BLACK LIST
DENTSU, Tokyo / YOSHIDA HIDEO MEMORIAL FOUNDATION / 2014
Awards:
Overview
Credits
Overview
BriefExplanation
D&AD is renowned as the most prestigious international design award. Among all the awards presented at the ceremony, ‘Black Pencil’ is the only award bestowed to works that are truly groundbreaking
ClientBriefOrObjective
Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works from around the world in Japan. We named those works the ‘Black List’ and executed the total design of the exhibition.
Implementation
The theme is a whale. We can hardly grasp the entire picture of this gigantic species; its extraordinary power has fascinated the human mind since the dawn of time. Travelling across the world without boundaries, where will it take us?
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