On quite a limited budget how can Harvey Nichols shine and cut through the noise of Christmas?

To create a memorable Christmas campaign that cuts through the other noise of Christmas in a creative and engaging way.

It was important to the idea to borrow from Harvey Nichols' luxury aesthetic but inject a healthy dose of budget. It needed to feel premium, yet value for money at the same time.

All 26,000 products sold out within three days and Harvey Nichols went on to have one of their best years to date.