This campaign was created to launch Harvey Nichols’ new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.

The online film uses real CCTV footage of shoplifters at Harvey Nichol’s Knightsbridge store getting caught in the act. It is meant to show that if you want freebies from Harvey Nichols, you’re better off getting them the legal way. The faces of the featured shoplifters have been disguised with animated heads to protect their identity. The endline reads: Love freebies? Get them legally.