Film > Viral Film

LOOK WHO'S DRIVING

FORSMAN & BODENFORS, Gothenburg / VOLVO / 2016

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.

This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when needed – the truck won’t get stuck.

More Entries from Viral Film in Film

24 items

Grand Prix Cannes Lions
SHOPLIFTERS

Retail & e-Commerce

SHOPLIFTERS

HARVEY NICHOLS, ADAM&EVEDDB

(opens in a new tab)

More Entries from FORSMAN & BODENFORS

24 items

Grand Prix Cannes Lions
LIVE TEST SERIES

Creative Effectiveness

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)