Film > TV & Cinema Film

JUSTINO

LEO BURNETT , Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2016

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

Justino, a night guard in a mannequin factory, spends his nights by himself doing his job but not feeling lonely, because the mannequins make him company. One night like any other, he decides to interact with his unknown peers of the the day time, so he starts to leave fun and loving messages helped by the mannequins. Meanwhile, their co workers make the traditional list that every company do during Christmas in Spain, to play the Christmas Lottery all together. However, Justino is too busy preparing his surprises that doesn’t realize the presence of the list. When his workmates win “El Gordo” (Spanish Great Prize), Justino discovers that he was never alone after all.

EntrySummary

The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. Our National Lottery brand has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if they win, they all win together

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