Justino, a night guard in a mannequin factory, spends his nights by himself doing his job but not feeling lonely, because the mannequins make him company. One night like any other, he decides to interact with his unknown peers of the the day time, so he starts to leave fun and loving messages helped by the mannequins. Meanwhile, their co workers make the traditional list that every company do during Christmas in Spain, to play the Christmas Lottery all together. However, Justino is too busy preparing his surprises that doesn’t realize the presence of the list. When his workmates win “El Gordo” (Spanish Great Prize), Justino discovers that he was never alone after all.

The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. Our National Lottery brand has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if they win, they all win together.

One of the challenges was the duration of the film and the story we wanted to tell. We spent a lot of time upfront doing storyboards and animatics to get the timing/staging for each shot. We had to carefully plan so that we could effectively tell the story without dialogue within the duration of the film. This meant working very closely with the animators to find all those small expressions and ticks that really drive the characters and make them unique and endearing.

We did extensive colour scripting to fine tune the mood and atmosphere and allow it to develop throughout the film, complementing the story arch. Together the animatic and colour script was an excellent base to go into 3D and develop everything to the next level of detail.

The 3.30min duration meant we were looking at just over 100 shots to complete within 3 months. We had a