Film > Culture & Context
BOK CHOY
LEO BURNETT , Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2020
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The lovely maid is ordered by her sick master to find “Bok Choy” dish. But it is not “Bok Choy” season so she goes all the way from fresh market to vegetable garden and there is no Bok Choy. She, with super strong service mind to serve her master, forces the gardener to grow Bok Choy. So, the gardener has no choice, he applies the chemical fertilizer to unnaturally speed up the growth of Bok Choy. The master enjoys Bok Choy dish at first, then he feels dizzy and vomits because high level of chemical in vegetable.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Thai Health Promotion Foundation is a government sector that provides all aspects of health care for Thai people.
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