Film > TV / Cinema Film: Sectors
BETC, Paris / CANAL / 2020
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CANAL+, which is in many ways the French equivalent of HBO—and acts as HBO's French market partner has joined forces with Netflix. It announced the news with a 3 episode advertising series.The first two episodes precede news of the partnership, the first one features much loved French actor Kad Merad (star of the series Republican Gangsters) who finds that he needs to announce the new streaming content offer without mentioning "N******." The second episode features a family discussing the previous ad over dinner. The final spot reveals the partnership, which lets people access Netflix via CANAL+. Kad Merad who hadn't been briefed on the new partnership loses the plot as he finds himself surrounded by décor and actors from Netflix classics like Stranger Things, Orange is the New Black and Casa del Papel, in what he believes to be a pure CANAL+ ad.
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