The story is based on a single insight: that we’ve all stayed in the car to let a song play out. From there we showed exaggerated instances of how this happens in real life. We see people prioritize finishing the song over making a soccer game, seeing their family, or even delivering a pizza. Finally, as a nod to streaming’s superiority over radio, we had a driver restart a song he liked.

Most music listening in the US happens in cars. However, very little of that comes from streaming. The brief was simple. Get people to think about Spotify the next time they think about listening to music in the car.