Digital Craft > Content

WRAPPED DESIGN

SPOTIFY IN-HOUSE, New York / SPOTIFY / 2023

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Demo Film

Overview

Credits

Overview

Background:

In its eighth year as a date on the cultural calendar for music fans worldwide, 2022 Wrapped put on its biggest show ever—giving listeners ways to visualize, discuss, and share their annual recap like never before. Available in 111+ markets, the in-app experience culminated into a worldwide celebration of unique listeners and self expression, reflective of a year of emergence and experiments as we got to know ourselves again.

Describe the creative idea

2022’s in-app Wrapped experience put a playful lens on fans’ year of listening, with explorations in the genreverse, 16 listening personalities, and audio days—visualizing their data in uniquely personal, experimental, and unexpected ways.

Describe the execution

2022 Wrapped playfully highlighted all our quirky intricacies by focusing on one simple truth — that there are layers to all of us. To showcase everyone’s individuality, the design system leaned into multiplicity and plurality. Vibrant monograms were made within a 16x16 grid and consisted of multiple layer combinations. In total, 48 unique compositions were created.

The designs reached over 330M users and were implemented across 111 global markets.

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