The Weeknd’s latest record-shattering album After Hours was the biggest album of the first half of 2020, and The Weeknd performed the album at the Superbowl half-time show this year. His song Blinding Lights (from the album) was the chart’s longest-running hit last year, and the first song to remain in the top ten for 52 weeks.

We were tasked to promote The Weeknd’s latest record-breaking album, After Hours, during a global pandemic when The Weeknd could no longer tour. Because of this, we had to find an entirely new way to connect and engage with his fans.

We were tasked to promote The Weeknd’s latest record-breaking album, After Hours, during a global pandemic when The Weeknd could no longer tour. Because of this, we had to find an entirely new way to connect and engage with his fans.

Alone With Me: A one-on-one AI experience with The Weeknd.

Since fans couldn’t see The Weeknd perform, we brought The Weeknd to them. Using Deepfake technology, each fan could have a personalized one-on-one with the biggest artist in the world. The Weeknd starts by personally thanking you for being a fan. He seems to know everything about you as he comments on your Spotify data – your name, your favourite song, even the year you started listening to his music. The experience then turns into an intimate listening session of his After Hours album, allowing fans to interact with his music in a new way.

By combining our Spotify data with Deepfake technology, we were able to connect an artist to their fans in a way that’s never been done before.

All the visuals and audio you see and hear in the experience is personalized and uniquely generated for each Spotify user. We brought this to life by training an AI with existing footage and audio of The Weeknd and every user’s Spotify data, creating millions of different outputs. By combining our Spotify data with Deepfake technology, we were able to connect an artist to their fans in a way that’s never been done before.

This digital experience ran online and was shared by The Weeknd to his ~30 million Instagram followers and ~14 million Twitter followers.

Welcome to “Alone With Me” – The After Hours Deepfake experience.

The digital site experience is still up and running, and over 600,000 fans visited the site in the first 48 hours.