In this film, we see Nike do something that most wouldn’t expect: telling people “Don’t Do It”. The company most famously known for the slogan “Just Do It”, flipped the phrase on its head to bring awareness to the on-going racism in America and asked their audience to be part of the solution.

This film was done with no budget. Because of the immediate response needed for this message, it was a passion project done by the brand and agency in order to help combat racism in America.