Film > TV / Cinema Film: Sectors

NEVER LOST

DROGA5, PART OF ACCENTURE INTERACTIVE, New York / FACEBOOK / 2020

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

“Never Lost,” is a meditation on the power of human connection at a time when the simple act of seeing another person’s face was how we carried on. Set to an excerpt from Kae Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.

Cultural / Context information for the jury

When COVID-19 fully emerged, it changed the world drastically and reshaped who we are, forcing us to isolate and shelter in place. Yet at the time, the virus also revealed the best of human nature. Across Facebook, people were reaching out, supporting each other, proving their resiliency and ingenuity, revealing the truth that social distancing can't stop the solidarity we feel for each other.

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