Our emotional film opens on a familiar scene of a determined kid flexing to camera, before suddenly cutting to their reality. From there, our film goes inside the SickKids Hospital to reveal the heartbreaking moments and hard-fought triumphs that happen every day that you never see. Accompanied by a reimagined version of “Hurt” by Nine Inch Nails, the film shows you every single reason why we fight.

SickKids VS is the most successful healthcare campaign in Canadian history and has raised over $1 billion dollars in four years. This success has fed the belief that we’ve raised enough. The fact is we still need over $300 million to build our new hospital. On top of that, after three very successful fundraising years, we had drained our database of potential new donors. Our campaign had to battle its own success without delegitimizing it.