Health and Wellness > Health Awareness & Advocacy

SICKKIDS MOMS VS: HARD DAYS

COSSETTE, Toronto / SICKKIDS FOUNDATION / 2021

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

It’s been a tough year. Especially if you’re a mom taking care of a child that’s battling a serious illness in the middle of a pandemic. This film explores their strength and resilience by following their daily struggles using YouTube’s popular “Day-In-The-Life” Vlog format. Through ups, downs and everything in between, this is an unprecedented look at how moms find the strength to carry on even during the most unimaginable circumstances.

At the end of the film, viewers are directed to SickKids Get Better Gifts program where they can buy a gift to support a SickKids Mom.

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