Health and Wellness > Health Awareness & Advocacy

ABCS OF SURVIVAL

THE BLOC, New York / NATIONAL BLACK CHILD DEVELOPMENT INSTITUTE / 2021

Awards:

Bronze Cannes Lions
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Demo Film
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Overview

Credits

Overview

Translation. Provide a full English translation of any text.

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Tell the jury about the art direction.

The ABC’s of Survival is art directed and curated to celebrate Black artists, honor history, support youth mental health, and create change in local communities. The cover of the book is minimal with just a hint of the subject matter that will be found inside and the apostrophe on the cover is upside down — a small yet powerful defiance of the status quo. The color palette is a bold consistent use of black, white, and orange that provides stark contrasts in the narrative. We directed 21 different artists to create unique artwork that would all cohesively work together for the final piece. The book is designed with loud pages, quiet pages, and moments for introspection. Every detail was directed with care, including the selection of stamps for the tear-out postcards which feature Black playwright August Wilson, in honor of Black History Month.

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