Health and Wellness > Health Awareness & Advocacy

#WOMBPAINSTORIES

AMV BBDO, London / ESSITY / 2021

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

Wombstories dared to go where no other brand has gone before, into the womb, to bring to life wombworlds and their wombdwellers. The film weaves together multiple storylines and marries animated wombworlds and real life action which is all housed in a cosmic uterus universe. It is a visceral emotional rollercoaster of love and hate, pain and pleasure and the good and the bad. It shows the truth of life with a uterus - that it is never simple.

Throughout this bittersweet journey we touch on the unseen, unheard and underrepresented wombstories: the struggle with IVF, the devastation of miscarriage, the choice to remain child free, menopause, the overwhelming pain of endometriosis, the pleasure of sex and the mundane frustrations that come with uteruses and menstruation. And while we show these different experiences it is all stitched together into a single universal story of life with a womb.

Tell the jury about the music / sound design

Wombstories is the distillation of hundreds of real metaphorical descriptions of life with a womb. And these new wombworlds need a new soundscape.

From the sharp scrape and growls of a debilitating endometriosis monster ripping at someone’s insides in a fiery uterus cave, to the winds of desolation of a devastated little gardener confronting a miscarriage, to the orgasmic sounds of a tunnel of choice, to an apartment on fire, to the purring little engine of a uterus humming into life, to the vast emptiness of a cosmic uterus-verse, the sonic tapestry brings to life the visceral complexity of the world of womb-dwellers that operate as a second seat of power and rules us in unfathomable ways. The soundscape also sews together all the worlds with an internalised, wombworld sound. Each wombworld viscerally brings to life a personality and detailed organic interior that matches the person in the real world.

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