In this film, a woman personifying a dog highlights how Merrick dog food ?gives her energizing proteins to steal more shoes. The film shows her walking through a hallway, discussing how stealing shoes takes a toll on her body, before crouching down at a pile of shoes hoarded in a corner. She then explains how the unique proteins in her dog food keep her energetic and healthy. All this builds to the punchline, when a subtle shift in perspective reveals that this is not in fact a woman, but a dog, now dropping a final pair of shoes on the pile.