Health and Wellness > Health Awareness & Advocacy

SKINDEEP

THE BLOC, New York / EMPOWHER NY / 2021

Awards:

Gold Cannes Lions
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Each frame on the film was hand painted on top of hundreds of HEADLINES about racism that ranges from the 1920’s to the present day ADDING - FOR THE FIRST TIME EVER - EXTRA LAYERS OF DIMENSION TO THESE STORIES. The story takes place in a watery environment , riffing from the tears of the victims of race-based traumatic stress. The choice of watercolor painting as a technique represents the fluidity that helps bringing an important point to the story: every single watercolor painted frame different, helping bringing the uneasy feelings of the main character to life. On top of that, we've developed an unprecedented technique, by capturing the reflection of each frame through the movement of the water in a small aquarium. Every single character concept was developed by female black artists.

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