To get people to take a closer look at spots they often ignore, we created a typeface that behaves like real skin cancer: The Melanoma Typeface.

Our typeface consists of only full stops, designed in partnership with a leading typographer and a dermatologist to accurately represent the 7 visual symptoms of melanoma, with each weight of our font depicting a different symptom.

It is designed to be used alongside any other brand’s typeface. But unlike a regular full stop, ours mutates with UV exposure, mimicking the symptoms of actual melanoma.

We gave our Melanoma Typeface to some of the nation’s biggest brands to use for two weeks in their summer advertising.

By drawing attention to these usually benign spots we prompted people to take a closer look at their own, as well as learn what to look for when it comes to skin changes.