Although the disheartening data around unconscious bias is out there - blacks are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4x the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is really simple: prove in a live experiment unconscious bias is a sad reality and leads to poor healthcare outcomes and thousands of deaths.