Health and Wellness > Consumer Products Promotion

LIGHT FOR HOPE

ENERGY BBDO, Chicago / SC JOHNSON / 2020

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

Background

Baygon®, an insecticide brand dedicated to improving people’s lives and protecting the futures of children, is the market leader in the Philippines. The country experiencing socio-economical and infrastructural challenges is facing increasing school dropout rates - 26% percent of pupils at the elementary level do not reach sixth grade.

In 2019, as the country declared a national emergency in the face of a Dengue epidemic that had claimed children between ages of 5 and 9 as nearly 50% of its victims, Baygon couldn’t just continue to sell its products. It had to push further to ensure a brighter future for Filipino children, in a concrete & credible way.

Describe the creative idea

Baygon developed Light for Hope: a first of its kind solar-powered lamp with a specially designed liquid electric plug-in that expels repellent from a liquid container to drive mosquitoes away, as it provides light. Come dusk, this lamp provided much-needed light for children to study by in indoor areas ?that don’t have reliable access to electricity, as well as protection from mosquitoes. In collaboration with ChildFund, an NGO that provides assistance to deprived, excluded and vulnerable children in 30 countries, this lamp was distributed to children in high-risk communities.

Describe the final product

Light for Hope is a first of its kind solar-powered lamp with a specially designed liquid electric plug-in that expels repellent from a liquid container to drive mosquitoes away, as it provides light. Come dusk, this lamp provided much-needed light for children to study by in indoor areas ?that don’t have reliable access to electricity, as well as protection from mosquitoes. In collaboration with ChildFund, an NGO that provides assistance to deprived, excluded and vulnerable children in 30 countries, this lamp was distributed to children in high-risk communities.

List the results

By transforming the lives of nearly 120 school children in one community, we have earned the trust and loyalty of a much wider community of families and influencers throughout the region. By making a real and tangible difference to the lives of children in one region of the Philippines, we have cemented the confidence that people show in our brand and products across the country.

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But what’s even more important is that an initiative that started out as a localized effort targeting specific communities, has set the stage for greater impact as it holds the potential to become an example across wider set of schools & communities in the countries where ChildFund operates.

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