The idea behind the Made of

Black campaign is to celebrate the confidence and attitude

that Guinness shares with the people who drink it, an attitude

that we’ve called ‘Black’.

Guinness is the world’s blackest beer. No other beer looks like it.

It’s unique and proud to be black. This attitude is also shared with the youth of Africa. They want to stand out from the crowd and they’re proud to be different.

We called this shared attitude ‘Black’ and the ‘Made of Black’ campaign was born.