Film > TV & Cinema Film
100
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / LEICA / 2015
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The film "100" honors the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo. The two-minute film highlights the influence of the German brand, which through its cameras helped take photography from the studios into real life, expanding the universe for photographers, and forever changing the relationship of mankind with this form of art. The film makes reference to several famous photographic records that represent the history of photography: it acts as a recollection of spontaneous images that were captured on camera while the V.O. talks about how Leica’s cameras influenced and changed photography forever.
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