Film > TV & Cinema Film
WIEDEN+KENNEDY, Portland / OLD SPICE / 2015
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There’s a moment in life that every young guy waits for: his transition into manhood. And while last year’s “Momsong” proved that moms aren’t quite ready for their precious little boys to become lady-kissing men, Old Spice knows that dads are singing a different tune. A tune called “Dadsong.” That’s the name of the spot, because it’s a sequel. Dadsong marked Old Spice’s first-ever simultaneous global campaign launch, with the spot breaking at the same time across 11 countries. “Dadsong” has surpassed the wildly successful original, both in number of views and total sales. Sorry, moms.
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