Film > Branded Content & Entertainment Film & Series
THE GAME BEFORE THE GAME
R/GA, London / BEATS BY DRE / 2015
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Overview
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Overview
BriefExplanation
"The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic; as is the role that Beats headphones has come to play in each athlete's preparation for the game.
The film stars some of the world's greatest footballers – Neymar Jr., Goetze, Sturridge, Fabregas, Suarez, Chicharito, Van Persie, Schweinsteiger, Altidore, Sagna, Matuidi – and features their authentic pre-game rituals. It also includes some of the world's biggest celebrity football fans: LeBron James, Serena Williams, Rio Ferdinand, and Thierry Henry.
EntrySummary
Every ritual from every player and nation is completely authentic. The team spent months researching the pre-game rituals of each athlete and the country they represent. Working with local production companies in each country, the art direction and casting were specifically chosen to portray an accurate and authentic representation of each ritual.
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