Mobile > Creative Use Of Technology
LISNR
R/GA, New York / LISNR / 2015
Awards:
Overview
Credits
Overview
Execution
LISNR exists to drive powerful, meaningful second screen experiences by understanding where consumers are and what they are doing. Using that information, creators can craft engagement points that interact with consumers via their LISNR-powered mobile app. From the LISNR CMS portal, developers download the LISNR SDK to plug into their app. Then, they upload content and experiences, and connect that to a Smart Tone, the audio trigger for the environment. That Smart Tone is then downloaded, and when played, triggers content on the LISNR-powered app. Users receive a pop-up message and a push to the app for content.
Outcome
Marketers and innovators across live and media industries have turned to LISNR to help them curate experiential, informational, and social connections through mobile. With a superior presence and proximity technology, LISNR creates the best moments for connection and the best opportunities to use them. We routinely post +50% engagement rate with LISNR-powered applications. Our presence at the Budweiser Made in America Festival, Labor Day Weekend 2014, garnered a 90% engagement rate on delivered content. Sports teams, such as the Dallas Cowboys and the Buffalo Sabres, have used those measurable engagement analytics to engage sponsors on mobile channels with innovative inventory, delivered by LISNR Smart Tones. Other technologies routinely post single digit engagement numbers, at a far higher implementation and total ownership cost. They require specific hardware, operating systems, or environment conditions. LISNR is more reliable, scalable and efficient, delivering better results at far less cost, with no hardware requirements.
Strategy
Digital technologies are very good at tracking consumer activity and behaviors online and making smart brand and advertising decisions based on correlating assumptions on intent and purpose. Every second of a consumer’s web history is recorded, analyzed, understood and acted upon. But innovators are still looking for ways to find consumers offline, in their real lives. The best platform to do this through is with the ever-present companion, the smart phone. A laundry list of technologies exist to make mobile devices contextually smart, but they are falling short, leaving large data holes related to what consumers are doing in the real world. LISNR is the solution to those gaps. Using LISNR’s unique and proprietary manipulation of sound waves, our technology collects data points that can be used to measure a call to action, the success of a supporting mobile initiative, and presence/proximity insights where none had previously existed.
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