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NIKE LAB HOLIDAY 03
R/GA, New York / NIKE / 2004
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Overview
CampaignDescription
The theme for the 2003 Holiday season was called 'Dreams in Motion'. The concept takes its inspiration from the imagined dreams of a shoe designer, exploring the surreal world that lies beyond pencil and sketchpad. For 'Dreams in Motion', the vision of established offline artists was solicited to further push the boundaries of the digital domain. To ground the artist’s abstract interpretation of dreams, detailed product information is delivered through our long-running Lab Reports. The Lab Reports provide the visitor with the story of the breakthrough technology behind the shoe, told through the use of 3D shoe images, photography, animated vignettes and the human voice.
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