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NOODLE WEB
GLUE LONDON, London / UNILEVER / 2004
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In the UK, Pot Noodle is a famously trashy (and popular) instant snack. The brief was to develop a long term online solution for Pot Noodle that captured the imagination of male Noodle lovers aged between 18 and 25. So we created its new home online, the Noodle Web - an interlocking collection of seemingly homemade sites spoofing those ubiquitous, low budget pornographic web rings. The site includes deliberately appalling design, haphazard navigation, dead links, DIY photo galleries and bad animations. There is some great content in here though - look out for the Hysterical Girlfriend game, the Mexican Police game and the anti-noodle sites that can be reached through the insistent pop-ups. It's very different from all those highly designed sites but no less creative. Enjoy!
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