Social and Influencer > Online Advertising
HYSTERICAL GIRLFRIEND GAME
GLUE LONDON, London / UNILEVER / 2004
Awards:
Overview
Credits
Overview
CampaignDescription
Extending 'The Slag Of All Snacks' campaign online, glue created this interactive video game as part of the noodle web, whereplayers try desperately to conceal the evidence of their Pot Noodle habit. Depending on how adept they prove to be, they can find themselves being battered or loved up by a somewhat highly-strung girlfriend. The game, while fulfilling the brief of engaging a primarily young, male audience, also enables the capture of data, which can then be used in futurecommunications with this already interested audience.
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