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INFINITE DRIVE
LOWE TESCH, Stockholm / SAAB / 2004
Awards:
Gold Cannes Lions
Overview
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Overview
CampaignDescription
The Infinite Drive. This is for all of you who haven´t got the opportunity to drive the new Saab 9-3 Convertible through a sunny Californian landscape. Saab created an interactive car experience where you can push the story forward by clicking on the movie. The journey also brings intriguing thoughts to life, things that pop up during inspiring moments in your Saab. This is the launch of the new concept 'Movement Inspires the Mind' on the web.
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