Social and Influencer > Online Advertising
TROJAN PLEASURE
MEDIA THERAPY, London / CARTER PRODUCTS / 2004
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Overview
CampaignDescription
our objectives were to create an environment and tone of voice that would engage with an 18-24 audience and tell of the pleasures to be experienced by switching to a new brand of condoms, specially designed to give more pleasure. Research told us that having fun with our communication would help enhance the message. For too long our competitors have relied on a safe sex message which no longer seems to be getting through as sexually transmitted disease is rapidly on the increase again. It's our intention to entertain our audience not preach at them.
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