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MAX WEBER, Warsaw / POWSZECHNY DOM KREDYTOWY WE WROCLAWIU / 2004
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CampaignDescription
The aim was to set up a corporate website for a new auto loan agent. The goal was to combine the complex content of the offer with an innovative and catchy interface (which provides some useful and original tools for checking loan options). Marketing Objectives: to attract, and keep, attention of new/used car buyers to the new loan agent; to instil confidence in auto loans; to help buyers find the best loan options for them. Target Audience: young, mobile people with above average income, dwelling in big cities.
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