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LIFESWITCH
HI-RES!, London / CHRISTIAN AID / 2004
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LifeSwitch is a website for Christian Aid for this year's Christian Aid Week in May. Using a fake Mac OSX Aqua look and a barefoot video moderator, the concept for the site was to play with the idea of the paradise syndrome, the thought that although we may have everything, we really deserve a better life in the sun somewhere. It's a satire of Tony Robbins-esque selfhelp gurus, totally slick and shiny, until you actually get to the country of your choice. Make sure you stick with it past the registration process! It's rewarding ... in a sense.
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