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ANIMAL VISION
LOWE TESCH, Stockholm / SAAB / 2006
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Overview
Credits
Overview
CampaignDescription
You are in a dense forest somewhere in Sweden. Only you are not alone. Surrounding you are wild animals. Including one extremely exotic creature – the new Saab 9-5. By clicking on the eyes of the hiding animals, you can switch between different perspectives and move in for a closer look.
As you can see – not all Swedish animals live in the forest.
Objective:Increase product awareness and desire for the new Saab 9-5Target group:Middle age men, high income business professionals with an interest in versatile cars with sporty performance and modern design.
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