Social and Influencer > Other Interactive Communication Tools

STILLFREE

droga5, New York / ECKO/MARC ECKO ENTERPRISES / 2006

Awards:

Grand Prix Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

Designer/Graffiti artist Marc Ecko founded Ecko Unltd in 1993.Today the company has revenues in excess of US $1billion.

Our objective was to reinforcing Ecko’s graffiti heritage to enhance both the Ecko brand and street credibility.We created a controversial viral film not only to be viewed, but debated at length. The film depicts graffiti artists breaking into Andrews Air Force Base and tagging Air Force One with “Stillfree”. StillFree is the company mantra.Released to 20-targeted websites, our audience then championed it to the widest possible audience - reaching every major website/blog and news network in the country.

More Entries from Viral Marketing: Viral Video in Social and Influencer

24 items

Grand Prix Cannes Lions
STILLFREE

Viral Marketing: Viral Video

STILLFREE

ECKO/MARC ECKO ENTERPRISES, droga5

(opens in a new tab)

More Entries from droga5

4 items

Grand Prix Cannes Lions
STILLFREE

Viral Marketing: Viral Video

STILLFREE

ECKO/MARC ECKO ENTERPRISES, droga5

(opens in a new tab)