Social and Influencer > Online Advertising
REASSURINGLY SAFE
DADDY, Gothenburg / VOLKSWAGEN / 2006
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
The adverts of Volkswagen Polo has stated “Reassuringly safe” for the past few years and has showed Polo drivers safely ridiculing people in their vicinity. During the launch of the new Polo model on the web it was your turn to get ridiculed, you who is watching the ad. And the probability of you being the typical Polo buyer is high – an experienced web surfer, mid twenties with a strong sense of irony.
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