Social and Influencer > Other Interactive Communication Tools
THE CHAIN
FRAMFAB DENMARK, Copenhagen / NIKE / 2006
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Overview
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Overview
CampaignDescription
The idea: Leverage how this target audience uses the web and digital media. They become content creators in a cause against ugly football. The Chain is one of the world’s longest user generated football video and is edited together from user submissions. The Chain has become a feast of homebrewed football moves from all corners of the globe, with one user passing the ball to the next.
The brand moves from being a speaker to being a facilitator of the message of the global movement for beautiful football. The consumers become the voice.
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