Film > FILM
R10 CROSSBAR
FRAMFAB DENMARK, Copenhagen / NIKE / 2006
Awards:
Overview
Credits
Overview
CampaignDescription
What started out as a viral online campaign has spread to retail, television and the film has also been aired at FC Barcalona's games at the Camp Nou.The idea for the film was to surprise Ronaldinho on the training pitch, presenting him with his new tailor made Nike Tiempo Legend boots asking him to put them to the test with some “Brazilian ping-pong”.
The highlight, where he plays ping-pong with the crossbar, made this a highly distributed, and very debated film on the internet, tv, newspapers, pitches around the world, anywhere football is talked about: Real or not?
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