Film > FILM

ALZHEIMERS

LEO BURNETT PUBLICIDADE, Lisbon / INSTITUTE FOR SUPPORT OF ABUSED CHILDREN / 2006

Awards:

Gold Cannes Lions
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Film

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Overview

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A woman goes to visit her mum at an elderly asylum. As they speak, we realize that the old woman has alzheimers. She doesn't recognize her daughter, she thinks the nurse is her aunt. And she even says she wants to be hidden under the bed. Her daughter, a little surprised at hearing this, asks her why she wants to be hidden there. To which the old lady replies, whispering; "My father should be here soon".Super: Abused children never forget.

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