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TWISTER

CREATIVE JUICE\G1 (TBWA), Bangkok / BANGKOK INSURANCE / 2006

Awards:

Gold Cannes Lions
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Overview

CampaignDescription

Bangkok insurance wants to communicate the message "Maximum care" and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.

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