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BRITTLE LACTICA
GOODBY SILVERSTEIN & PARTNERS, San Francisco / CALIFORNIA MILK BOARD / 2006
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CampaignDescription
The new Got Milk? campaign centers on the insight that everybody needs milk, no matter how young, old or what planet they're from. To generate buzz around the campaign, we decided to tell both sides of the story.On one side the television and planetinneed.com chronicle a race of aliens who are trying to obtain the ‘White Wonder Tonic’ from what they have dubbed the Supreme One, ‘Da Iry’ – an unsuspecting dairy cow. On cowabduction.com we see the viewpoint of the dairy farmers, who document their missing cow woes and warn others of these unexplained occurrences.
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