Social and Influencer > Websites & Microsites
HOTEL 626
GOODBY SILVERSTEIN & PARTNERS, San Francisco / FRITO LAY / 2009
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In honor of Doritos bringing back two intense flavors from the dead, we created an intensely scary Web site. You're trapped in a haunted hotel and have to complete challenges—like singing a demon baby to sleep—to get out. Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you late—inside the lair of a madman. Your one salvation is a phone call on your actual cell phone with directions on how to get out. To make it scarier, you have to play in the dark: Hotel 626 is only open from 6 P.M. to 6 A.M.NOTE TO THE JURY:EMAIL: cannes@gspsf.comPASSWORD: lions
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