Social and Influencer > Websites & Microsites
TOKYO FASHION MAP
DENTSU, Tokyo / UNIQLO / 2009
Awards:
Overview
Credits
Overview
Translation
Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us. On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores.In fact, these 1000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation.
More Entries from Clothing, Footwear & Accessories in Social and Influencer
24 items
