Social and Influencer > Websites & Microsites

TOKYO FASHION MAP

DENTSU, Tokyo / UNIQLO / 2009

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

Translation

Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us. On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores.In fact, these 1000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation.

More Entries from Clothing, Footwear & Accessories in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEST JOB IN THE WORLD

Interactive Campaigns

THE BEST JOB IN THE WORLD

TOURISM QUEENSLAND, SAPIENTNITRO

(opens in a new tab)

More Entries from DENTSU

24 items

Grand Prix Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Titanium and Integrated

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

(opens in a new tab)