To prove Heinz’s new tagline "No one grows ketchup like Heinz" and not just say it - we created The Interactive Ketchup Growing Experiment.At the microsite you can talk to a tomato plant in real-time via voice synthesis to find out if it results in better growth. Anything you tell the plant is broadcasted live on the site.A behind-the-scenes-blog kept track of tech-stuff, problems, the messages and how they affected the plant growth.