The advertising agency was looking for an accountant who is more attentive than the others. Our target group: accountants of other agencies in Austria, Switzerland and Germany.

Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agency’s brand appeal.

As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use.

We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant.

The relevance lies in the simplicity and sharpness of the promotion: the credit transfer reaches exactly our actual target group of accountants, which means we have almost no waste coverage.

The promotion was a great success: We have hired a new accountant.

Based on our highly targeted approach, we drove a 60% response rate and numerous high calibre applications.