Cannes Lions
DRAFTFCB PARTNERS, Vienna / DRAFT WORLDWIDE / 2009
Awards:
Overview
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As the budget was quite small, we came up with an idea that is rather inexpensive and very easy to use.
We used the posting line of a credit transfer as advertising space: We simply transferred 1 Euro via online banking to other agencies, using the posting line for the job ad and so inviting applications for the job of an accountant.
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