Cannes Lions

MERCEDES C-CLASS AMG COUPE

ABBOTT MEAD VICKERS BBDO, London / DAIMLER / 2012

Overview

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Credits

Overview

Description

Our interactive film brings Streetview to life in a strange, trans-media thriller. Viewers had to help a girl escape our virtual world to win a C63 AMG coupé.Everything, apart from the characters and car interior, was built in CG, which enabled us to show the world constantly re-rendering in the same way Streetview does. We used photogrammetry to give our streets a glitchy and intentionally low-fi, dystopian feel.Electronic sounds were designed to compliment the hyper-real 3D rendering of the virtual world. This helped to enhance the strangeness of the experience.

The music score is crucial in carrying the narrative and describing the strange, emotive journey the viewer takes through our world.A combination of media, including actual phone calls from the characters, was also used to enhance the story and further blur the real and virtual worlds.

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